I know you may be thinking, “Well, you own a marketing company, of course you’re going to say mail more.” But here’s the barefaced truth: We kept increasing the number of direct mail pieces we mailed. The second year it was $1,546,000, and the third year we made over $3 million!
#Free direct mail designer online full#
My first full year in business as Rocket Print & Mail, our revenue was $689,000. I upped it to 2,500 pieces within months and then, after about a year and a half, I upped it to 5,000 pieces per week. Yes, I’m referring to Rocket Print & Mail back in 1998. I mailed 1,000 pieces per week when I started my tiny business with zero funding. I’m not exaggerating even a little bit here. Whatever the amount of communication you THINK is the right amount to put out there to bring in leads - well, you have to 10x that amount in your mind - to really have the correct estimation of effort. This is actually the hardest point for me to get across to small business owners… The more marketing communication you send OUT promoting your business, the more likely you’ll be to get more people to respond. One of the easiest ways to get more calls and better results from your current direct mail design is to simply mail more pieces. Here are a few proven ideas to get more leads (and revenue) from your current direct mail campaign. I put together 5 ways to take your mailer design and get better results from it. Looking for ways to grow your business even more with a mail piece you already have?
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